HILLSIDE FAMILY ANNUAL REPORT.
April 9, 2008
This annual report was commissioned by Hillside Family Agency in Rochester, NY. I worked with designer/art director, Dona Bagley, and her creative team at Adams Communications. The format was a 2-sided poster. They wanted the conept to emphasize the already-proven successes of their programs, tying in the saying, “Believing is seeing.” They also wanted the illustrations to have the spirit of the kids and families they help. I was especially excited to work on this project since it was the first time Hillside had ever used illustration (over photography). After a conference call with the creative team at Adams, I submitted these concept roughs:
The decision was unanimous. Next step, color roughs:
The poster dimensions changed to a bit wider dimensions. This was my final sketch:
Cover 35″ x 12 1/8, Inside 21 x 12 1/8
When I sent the final illustrations, Dona asked me to hand letter the title:
These are the final illustrations placed into Dona’s design, front/reverse.
The poster was folded and mailed. Dona also used a crop of the reverse art for the financial book cover and inside spots. I was so happy with the quality and color of the printing, AND Dona’s design. Hillside was also really happy with the project!
3 Responses to “HILLSIDE FAMILY ANNUAL REPORT.”
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HELLO!
July 16th, 2008 at 7:22 am
Thanks for showing your process. I love your work and it’s great to see how it develops. (I like how you combine your handcraft with the computer tools and come up with the best of each) Thanks for the shot of inspiration today, your life sounds amazing!
Tatjana (childrens book illustrator)
July 16th, 2008 at 6:24 pm
What a beautiful illustration for the potent phrase BELIEVING IS SEEING. Thanks for sharing your roughs. I admit that I have a lot of technical questions, like: How long did it take you to do the roughs? Did you get any directives on what they wanted? How much time did it take to go from the roughs to finial product? Were you inspired or influenced by other illustrators who might also have conveyed the same idea? Do you work in watercolour, gouache or acrylic?
Pardon my curiosity!
July 16th, 2008 at 7:39 pm
thanks–it’s nice to share the process. Michael, to answer your questions…I had maybe 5 days to do the concept roughs, and no, they didn’t give any concept direction–only the saying and how they wanted the images (from front to back) to show something manifesting. once i got the ‘ok to paint’, i did the finishes in 3 days. they are painted actual size. i wasn’t influenced on the idea by anything that i know of, except my admiration for caterpillars!–actually it was tricky thinking of this saying being flipped from seeing is believing. when i first thought of the caterpillar-butterfly, i thought maybe it was too obvious, but they loved it. i think the caterpillar seeing his reflection because he believed in himself was a fun twist.
also, i work in acrylics, but i also collage papers and use crayons and pencil, too. hope that helps…