Hillside Family, Annual Report 2008

February 8, 2009

kostecki_hillside08posters

Hillside Family of Agencies decided to continue the theme from last year’s annual report, so of course I was happy to work with them again. The concept was “Believing is Growing”, and they decided to go with the concept of a child leading the way for growth and into a safe, positive environment. The 12×35 inch poster is a fun format, and this year we made the vertical composition into a growth chart — a little surprise for the family-recipients. The Ad agency also used elements from these images throughout the financial booklet. This is the approved sketches and color roughs:

Below are a few ideas I submitted during the concept development stage. I think it’s fun to see and share the unseen parts of process — what didn’t get used, but what helped the idea grow into the best finish.

Posted in illustration | 6 Comments »

6 Responses to “Hillside Family, Annual Report 2008”

pRiyA Says:
February 8th, 2009 at 5:21 pm
that’s a lot of work you’ve been busy with. the concepts are very interesting as is the raindrop idea. this is a wonderful post showing how your ideas grow into the final work.

penny Says:
February 8th, 2009 at 5:54 pm
Gorgeous! These are so cheerful and fun. I bet the client was thrilled. And I love the idea of the growth chart!

What did you use for your color comps for the pieces that went to final?

It’s cool to see the stuff that wasn’t used. :)

coloredsock Says:
February 8th, 2009 at 6:04 pm
thanks! it was a fun project. and penny, i did those color roughs with a set of crayola watercolors…hee.

Amy Says:
February 9th, 2009 at 2:43 pm
What a totally fun piece, I love the flying parade of garden goodness growth chart! Great cheery colors too!

Jennifer Bacci Says:
February 10th, 2009 at 5:53 am
Jenny,
Our 2008 Hillside Annual Report has just started to make the rounds with our constituents; however, the feedback received so far has been overwhelmingly positive. “Just gorgeous,” said one staff member and another plans to hang the poster in the baby room of his expectant second child! You are a talented artist and our Hillside family has benefitted greatly from your creativity. “Yes!” the client is very thrilled (to Penny)! Sincerely, Jennifer Bacci, Director of Marketing, Hillside Family of Agencies

Sabbio Says:
February 12th, 2009 at 11:37 pm
This is absolutely gorgeous and moving (I went to see what this agencies were… I love how you commit yourself with such clients, you follow a positive route :D)

The colors are so vivid (made with crayons, unbelievable! ^^), the idea so full of hope and positivity and the process highly interesting! Once agai, thanks for sharing :)